There really can be too much of a good thing! Gentlemen will like to leave their mark, but never in the form of a strong perfume that lingers well after they have left the room. On the other hand, using too little will defeat the purpose, sort of.
When applying the cologne, how much is enough? And where to apply for best results?
The thumb rule is: the scent is only for people who step into your immediate circle, which is about a relaxed arm length from your body.
To achieve this, just two or three sprays, from a distance of about six inches are enough. You need to apply this on the inside of your wrists, rub them together, and then rub them behind your ears and neck.
No harm in rubbing a little on your upper lip - you will know how awesome you are smelling!